One of my favorite ideas EVER!!!

Talk about sponsorship activation! Bud Light brings you the Bud Light Hotel this year for the Super Bowl! This year Bud Light will use a Norwegian cruise ship as a hotel near Met Life Stadium. Not only will attendees be aboard one of the most luxurious cruise ships around but there is also four days leading up to the Super Bowl of jam packed performances including big names such as Run DMC, Jake Owen and Foo Fighters. This is an absolute ideal way to engage fans and there's no doubt that the attendees will be leaving with the Bud Light brand on the mind! With the snow and cold weather surrounding this years Super Bowl, being a guest of the Bud Light hotel gives you the "hottest" spot to stay in and stay warm! Love this idea of marketing through sports and you will too! Check it out at http://www.budlighthotel.com/

All photos property of Budlighthotel.com